Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.
The terms keyword is often used as shorthand for keyword phrase.
When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search.
In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.
If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case.
* If you don’t know the keywords, you can’t optimize your Web site properly.
* If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.
* If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.
META tags are HTML tags that are using for include information about your web
page. One main and big difference between other HTML tags and META tags is that META tags are always placed between HTML Tags of web page.
Different types of META tags are available for use to include different page-related information, but only two of them, the keyword and the description tags are important from SEO perspective. META tags are generally invisible for site's visitors but search engine can be easily seen.
Many people think that META tags are only key for high search engine rankings,
but i don't think that its true because in reality meta tags only have a some limited effect and it is worth to adding them. Most of the search engines use META tags information in some part of their ranking formula or we can say that for displaying the search result.
On-page Optimization
• Site Title Tag
This is the most powerful SEO technique you have, so use it creatively! When search engine results are displayed, the title is the first thing people see. Thus each page should have a different