Keywords are the foundation of any Search Engine Optimization or Search Marketing campaign. If you don’t know what keywords are being used in searches by the people you want to attract to your Web site, you can’t effectively market through the search engines to those people.
The terms keyword is often used as shorthand for keyword phrase.
When we use the term keyword, we mean the word—or words—that may be typed into a search engine by someone carrying out a search.
In fact most searches these days are not single-word searches … most searchers now type two or more words in their searches.
If you’re reading this, you probably already understand why you need to know the keywords people use when searching for products or services such as those promoted by your Web site. Just in case.
* If you don’t know the keywords, you can’t optimize your Web site properly.
* If you don’t know the keywords, you don’t know what keywords to put in links pointing to your site.
* If you don’t know the keywords, you don’t know which keywords to bid on in Pay Per Click programs.
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